New Name, Same Promise: The Armstrong Company Rebrands for a Unified Future

  • February 15, 2024
armstrong moving truck

The Armstrong Company, formerly known as Armstrong Relocation and Crown Worldwide Moving & Storage, has announced a strategic rebrand, uniting our various entities under one banner.

This exciting change marks a significant milestone in the company’s rich history. Established in 1957 as a small, family-owned mover in Memphis, Armstrong has grown over three generations into a global logistics leader. Driven by a commitment to innovation and personalized service, Armstrong has expanded its reach through strategic acquisitions. 

In 2013, Armstrong acquired Crown Worldwide, where the two companies formed a joint venture focused on an integrated global solution, while maintaining operations as separate brands.

However, operating under multiple brands created some confusion for clients and partners. The rebrand to “The Armstrong Company” aims to address this by streamlining brand recognition and showcasing the full scope of our offerings. This move signifies a unified vision for the future, where our expertise in household, business, and product relocation is readily accessible under a single name.

Movers packing big boxes

The Heart of the Rebrand: Unifying Services, Not Changing Values

While the name and logo may be new, the core values that have made Armstrong and Crown Worldwide successful remain unchanged. Our commitment to personalized attention, global reach, and tailored solutions remains steadfast. Our network of local experts continues to offer clients a seamless moving experience, no matter the distance or complexity.

This rebrand isn’t just about aesthetics; it’s about creating clarity and strengthening our commitment to clients. By unifying brand identity, Armstrong aims to better communicate the breadth of their services and solidify their position as a trusted partner for all relocation needs.

Moving Forward with Confidence

As Armstrong and Crown step into this new chapter, we do so with a renewed sense of purpose and a clear vision for the future. We remain dedicated to our core promise: “Our world moves around you.” This rebrand is more than just a name change; it’s a reaffirmation of our commitment to providing exceptional service and making every move a stress-free experience.

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