Resources to help keep your world moving

Local Insights
July 1, 2024

Huntsville, Alabama, and the Booming Office Real Estate Market Driving the City’s Transformation

In the heart of northern Alabama lies a city that is rapidly emerging as a powerhouse of economic growth and corporate real estate development. Huntsville, Alabama, affectionately known as "Rocket City," has witnessed a remarkable transformation in recent years, fueled by its burgeoning defense and aerospace industries, strategic investments, and an influx of talented professionals. As the city continues to attract major corporations and develop ambitious projects, its corporate real estate market is soaring, offering a glimpse into a future where innovation, sustainability, and community converge. The Defense and Aerospace Engines Driving Growth If change is a good thing, then Huntsville, Alabama, is better than great. The city's meteoric rise can be attributed in large part to its deep roots in the defense and aerospace sectors. Home to the NASA Marshall Space Flight Center, the U.S. Army's Redstone Arsenal, and the Cummings Research Park – one of the world's leading...

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Local Insights
June 6, 2024

Huntsville’s Housing Boom: Assessing the Apartment Construction Frenzy

Huntsville, Alabama, has become a darling of the Southeast. This dynamic metropolis, affectionately known as "Rocket City," is experiencing a renaissance that has captured the attention of the entire Southeast region. This rising city, named one of the best places to live in the country, is deeply rooted in its aerospace heritage and has been undergoing phenomenal growth across various sectors. Luckily, its housing market is keeping pace with the frenetic pace of development, even as new restaurants, public spaces, and fun activities are emerging in the area. As the population swells and more jobs become available, a wave of apartment construction is sweeping across Huntsville, AL, leaving renters, investors, and industry experts pondering the implications of this boom. Huntsville's Population Explosion Fuels Demand for Apartments At the heart of Huntsville's housing surge lies its rapidly growing population. According to US Census data, the city's populace grew by a staggering...

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Local Insights
May 30, 2024

Unveiling Clift Farms: A Rural Oasis on Huntsville’s Doorstep

In the heart of Madison County, Alabama, a captivating development is taking shape – Clift Farms. Envisioned by the Clift family, this unique project transcends the realm of traditional residential living, offering a lifestyle that seamlessly blends rural charm with modern conveniences. Clift Farms is a unique and intriguing development, as it seeks to create a vibrant and sustainable community on the outskirts of the bustling Rocket City, Huntsville, Alabama. The Perfect Location: Embracing Rural Peace - With Access While technically located in Madison County, Clift Farms enjoys the best of both worlds – a tranquil, farm-inspired setting with convenient access to the amenities and opportunities of downtown Huntsville. This strategic positioning allows residents to experience the serenity of a rural lifestyle, with its nature trails, country air, and slow pace, while remaining connected to the city's thriving job market, workplaces, cultural attractions, and world-class healthcare facilities. A Diverse Residential...

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Local Insights
May 16, 2024

Huntsville’s MidCity District: Fueling the Rocket City’s Growth

Huntsville, Alabama, affectionately nicknamed "Rocket City," has experienced a surge in growth and popularity in recent years. This city offers a unique blend of big-city opportunities and small-town charm, attracting a diverse influx of new residents and businesses to north Alabama. At the heart of this transformation lies the MidCity District, a visionary development that has reimagined a former landmark into a thriving, sustainable mix of community. Why So Many People Are Moving to Huntsville There are several compelling reasons why Huntsville has become one of the best places to live in the country. The region boasts a robust job market fueled by prominent institutions like NASA's Marshall Space Flight Center, Redstone Arsenal, and the Cummings Research Park – a hotbed for technology innovation in aerospace, defense, and other cutting-edge industries. This concentration of high-paying jobs, combined with a relatively low cost of living, makes Huntsville an attractive destination for...

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Local Insights
March 19, 2024

Top 10 Things to Do in Huntsville, AL: Must-See Attractions

When it comes to Alabama, Huntsville attractions stand out as the premier destination. Known as the "Rocket City," it boasts a rich blend of history, innovation, and natural beauty.  Huntsville is a growing city with new possibilities, including a new music venue and MLS Next Pro Team. Let's delve into the 10 fun things to do in this vibrant part of North Alabama. Must-Visit Outdoor Attractions in Huntsville, AL Historic Downtown Begin your day in the heart of the city at Historic Downtown Huntsville. Stroll through its charming streets lined with unique shops, boutiques, and delightful cafes.  Absorb the historical ambiance as you explore Twickenham Historic District. It features beautifully preserved antebellum homes. The Twickenham Historic District was the city's first historic district and is a must-see attraction. Big Spring International Park For a relaxing experience, head to Big Spring International Park. The oasis in the city center offers scenic...

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Local Insights
January 25, 2023

10 Best Places to Live in 2023

Moving is both a fresh start and a big responsibility. Why do people move? A handful of reasons generally compel a change of address, including a new job or job transfer, a bigger or smaller home, proximity to family, more opportunities for recreation and entertainment and finances. Relocation isn't just for residential purposes as businesses move as well. Perhaps surprisingly, the reasons are similar to that of residential moves. A company might move to be closer to its top customers, for financial reasons (like lower rent), to be in a better market or to upsize or downsize. Because "change is the only constant," The Armstrong Company has become a trusted service provider across the country for three generations. Life inevitably brings change, and moving often goes along with it. When it's time to move, the first question is where? According to U.S. News and World Report, these are the top...

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Blog
January 22, 2023

Office Hoteling: The Cons Explained

Key Takeaways: Office hoteling (desk reservation) offers flexibility, but also introduces trade-offs in space and experience.  Sanitation challenges arise when back-to-back reservations don’t permit thorough cleaning.  Scheduling software can’t always anticipate sudden workstation needs, leading to conflicts.  Lack of personal space can hurt employee comfort, institutional identity and culture.  If hoteling doesn’t suit your team, consider a hybrid, remote or reduced-office model instead. Location, location, location. This timeless real estate adage has taken on new meaning. Today, location is not only where employees work but also how. For business owners or managers, location has become an ever-evolving concern. From reconfigured office space to remote and hybrid options, the balance of where and how at the workplace has taken center stage. Office hoteling (also known as desk hoteling) is a popular approach for managing office space, but it's now under the microscope. Do the cons of office hoteling outweigh the pros...

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Local Insights
December 23, 2022

Why Huntsville Is the Perfect Home for New MLS Next Pro Team

It’s a great time to be a Huntsville sports fan. For years, local leaders have been working to transform Rocket City into a hotspot for sports tourism. And Huntsville may be well on its way. In 2023, the new Huntsville City Football Club will take the field for its inaugural season with the MLS NEXT Pro soccer league. Here’s what you need to know about the team — and why it’s so perfect for Huntsville. What to Expect From Huntsville City Football Club MLS NEXT Pro launched in June 2021 in the United States and Canada as a new professional men’s soccer league. Affiliated with Major League Soccer, the minor league bridges the gap between its youth branch, MLS NEXT, and MLS. The league hopes to usher in a new era for North American soccer, bringing in players, coaches and other sports-industry professionals from around the globe with a shared vision...

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Armstrong News
November 25, 2022

Women in Leadership: Q&A with Armstrong-Huntsville CEO Jenny Johnson

Only 33.8% of C-suite executives in transportation companies are women, according to Women in Trucking. Though female representation in the industry has increased this year, transportation and logistics companies are still predominantly owned, led and managed by men. At Armstrong, we strive to prioritize diversity, equity and inclusion at every level of our national supply chain, which includes elevating women’s voices in the C-suite. Armstrong – Huntsville is a woman-owned enterprise certified by the Women’s Business Enterprise National Council (WBENC). For more than a decade, it has provided socially-responsible moving and logistics solutions to customers and clients across the country. In the following Q&A, we chat with Armstrong – Huntsville’s CEO Jenny Johnson about her entry into the industry, her biggest challenges, her greatest successes and her advice to the next generation of women in leadership. This interview has been edited for length and clarity. Q: How did you get into...

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Moving Tips and Checklists
November 4, 2022

How to Transform Your Office into a Place Employees Want to Return to

Is the work-from-home bubble bursting? In 2020, many firms cited increased productivity and employee satisfaction with working from home. As the pandemic dragged into 2022, the enthusiasm for working from home seems to have cooled for employers and employees alike. Employees express frustration with the monotony of working from home, many saying it blurs the line between work and home life and creates an imperative for employees to be available 24/7. Working from home has also distanced coworkers by eliminating the informal and spontaneous communication that comes with sharing the same physical space.  Employers have expressed dissatisfaction with visibility into employee activity, some even going as far as tracking keystrokes or eye movement to ensure employees are actually working when working from home. Some have also pointed out the difficulties in identifying candidates for promotion without regular face time. The bottom line: employees are starting to demand more satisfaction from...

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