Case Study: The Armstrong Advantage – Delivering a Zero-Disruption Move for Logo Brands
Overview
- Customer: Logo Brands
- Industry: Sports-licensed hardgoods
- Scope: Full-scale warehouse/office relocation
- Resources: Logo Brands Relocation Press Release
Introduction
Logo Brands, a leading provider of sports-licensed hardgoods, was experiencing rapid growth and needed to consolidate its operations for greater efficiency. With warehouse operations in Lawrenceburg and Spring Hill, and offices and showrooms in Franklin and Cool Springs, TN, Logo Brands sought to bring all functions under one roof in a new, state-of-the-art facility. To ensure a smooth transition with zero business disruption, Logo Brands partnered with The Armstrong Company for our expertise in large-scale, complex relocations.
Challenge
Logo Brands required a moving partner capable of managing:
- Complex consolidation: Merging two warehouse operations (40 miles apart) into a single location, while relocating offices and showrooms within a 15-mile radius
- Business continuity: The move needed to be completed over six months, with no disruption to e-commerce, fulfillment or B2B operations—especially during peak season
- Inventory integrity: Over 500 trailer loads (approximately 13,000 pallets) of product, systems, furniture, private offices, electronics and IT equipment needed to be relocated with precise inventory tracking and zero loss or damage
- Minimized downtime: All activities had to be coordinated to avoid any operational or shipping delays
Solution
Armstrong leveraged proven relocation methodologies to develop a tailored strategy in close collaboration with Logo Brands’ leadership. The process began with a master plan and timeline, then evolved into a daily schedule that allowed for flexibility and on-the-fly adjustments as business needs changed.
Specialized Services
- Sequenced relocation: Move activities were carefully sequenced based on inventory demands, with office and showroom moves scheduled during off-hours to minimize business impact
- Coordinated effort: Armstrong and Logo Brands worked together to load and offload trailers, decommission and reinstall workstations and utilize existing furniture in the new space
- Innovative logistics: Armstrong utilized a drop-and-hook process, a cost-effective and efficient solution that minimized downtime compared to traditional live truckloads
Execution & Timeline
The relocation was executed over six months, with each facility’s move spanning approximately 2.5 months. Armstrong’s team maintained efficiency by:
- Prioritizing critical inventory and business functions
- Adapting to daily changes and business requirements
- Maintaining clear communication and coordination with Logo Brands’ team
Results & Impact
- Ahead of schedule: The project was completed ahead of the planned timeline
- Zero downtime: No shipping or operational disruptions occurred during the move
- Cost savings: The drop-and-hook process and consolidation into a single warehouse reduced overall costs and eliminated duplicative operations
- Centralized operations: All functions are now under one roof, improving efficiency and collaboration
- Impressive metrics: Over 13,000 pallets of product relocated with 0% downtime and no loss or damage
Why choose Armstrong for your Business Relocation?
Armstrong’s experience, flexibility and strategic approach ensured a seamless transition for Logo Brands. Our ability to adapt to changing needs and maintain business continuity sets us apart as a trusted partner for complex relocations.
Looking for a trusted partner for your commercial relocation? Learn how Armstrong can help your team by calling 800.288.7396 or requesting a free quote online today.
